● Sponsored project
LABO: AI-Powered Work Management Tool
I led the research and UX strategy for LABO, an AI-powered collaboration tool designed to eliminate inefficiencies in team workflows. I applied diverse UX methodologies to transform user insights into actionable solutions, developing high-fidelity prototypes and an iterative design system that optimized team productivity. By integrating automation, task management, and real-time insights, LABO streamlines collaboration and reduces communication gaps.
ROLE
Product Designer
Sep - Dec 2023 (3 months)
TIMELINE
Figma
Dovtail
AGoogle Suite
Maze
TEAM
4 Product Designers
Sponsored company (Motivated Mind Group)
TOOLS
🏆
LABO ranked 2nd Place in Strategic Innovation in Product & Service Design class
CHALLENGE FROM SPONSORED COMPANY
“We often find ourselves tangled in a web of inefficient project management and communication, leading to wasted time, rising costs, and missed opportunities for growth.”
by CEO of Motivated Mind Group
WHY THIS MATTER?
Inefficient communication and poor teamwork are costing businesses time and money.
72%
of business leaders faced communication
issues, impacting collaboration.
$537B
Poor teamwork leads to $537B in annual losses for U.S. businesses.
6Hrs
of employees waste 6 hrs/wk
searching for info due to poor communication.
KEY CHALLEGES
-
“When working on several projects simultaneously, I sometimes forget tasks if I don't organize my daily to-do list...”
by Product Designer, J
From 33 interviews and research, we identified three core challenges:
-
“When team members communicate through various tools, I've noticed that even within the same team, people understand things differently...”
by Engineer, A
-
"People subconsciously think that those who neatly organize their work are doing a good job... In reality, putting effort into organizing your work is a waste of time."
by Product Manager, J
How might we intelligently assist teams to come together seamlessly, collaborate effortlessly, and boost productivity?
DESIGN SOLUTION
Dashboard & Task Management
See all tasks at a glance and prioritize effortlessly.
AI-Powered Automation
& Real-Time Insights
AI-powered automation minimizes manual work, while real-time insights enhance decision-making and team alignment.
Prompt Supporter & AI Agent
Enhancing team communication with AI-powered writing assistance and intelligent chat support.
IMPACT
To evaluate the final design, we conducted a task-based usability test with 8 of IT industry employees.
82%
4/5
Task success rate
Satisfaction
Journey to the solution
ITERATION
Through A/B and user testing, I identified usability gaps and refined the design to better align with users.
Home
Channel & Gemerative AI Agent
SCALABILITY
TAKEAWAY
Through extensive user interviews and A/B testing, we uncovered gaps between user expectations and initial designs. Iterative feedback loops and diverse testing revealed how AI could streamline workflows while remaining intuitive. By combining deep research insights with data-driven tools, we created a product that resonated with real user needs and behaviors
